Justice Tom Kilbride came to us looking to develop an engaging website for his campaign. As an Illinois Supreme Court Justice running for a retention campaign, a central location where constituents can learn about who you are and what you stand for is essential.
We worked closely with the Kilbride for Supreme Court Judge Committee to develop his brand identity as a family-oriented, independent, common-sense judge. We then framed the campaign’s social strategy and website around the brand to reflect Judge Kilbride’s mission: a judge who works for everyone.
As a part of Kilbride’s Social Strategy, we came up with a fun and interactive way to expand Justice Tom Kilbride’s reach. We created a branded E-Card feature for the campaign that allows visitors to invite their friends and family to “Say Yes to Tom Kilbride.”
