When a small business owner came to us with her vision for Charmed, her newly-opened Baltimore restaurant, we were immediately charmed into helping her craft her brand. We worked with the owner to create a brand identity that conveyed the magic of Baltimore, whimsy, and, of course, food. Located in the heart of Charm City, we made sure that her restaurant honored its roots. We supported the restaurant’s opening by jump-starting its social media presence, website, print assets, business cards, and a custom smartphone app.
To build the Charmed logo, we drew inspiration from fantasy and food. We paired a fork with a bow tie, added an enchanting font, and created a strong color statement with orange, black and white. Translating this brand into a website, we created a clean template with plenty of white space, so that certain elements appear to be floating on the page. Simply magically charming.
