We placed the messaging of the Cook County branch’s main campaign, Change a Child’s Story, front and center. To do this, we heavily utilized photo and video assets to showcase advocates working with children and effecting positive change. Working within the national organization’s brand specifications, we used existing logos and colors to create a clean, engaging look. The client also wanted it to be impossible to ignore its events, so we placed an event tab directly under the hero section on the homepage to drive engagement and encourage site visitors to get involved.