Tinley Park – Park District is committed to ensuring that visitors have access to excellent recreational programs and facilities. To properly convey its message to its target audience, Tinley Park – Park District needed an upgrade in its website, digital presence, and physical branding. Here’s how Kingdom Branding helped redefine its website and functional and visually appealing digital presence that clearly communicated its value to its target audience.
Every brand is expected to invest in a functional website as it is no longer a luxury, and brands like Tinley Park – Park District that provide recreational programming are not left out. The website is the face of such brands online, serving as a hub for engagement, information, and connection with their target audiences. With a website, these brands can showcase their commitment to quality, community involvement, and accessibility.
This need was the push Tinley Park – Park District needed to transform its online presence and unlock its digital potential. The brand reached out to Kingdom Branding, and we worked with it to completely upgrade its online presence. Continue reading to see how we transformed Tinley Park – Park District’s online and offline branding.
About Tinley Park – Park District
Tinley Park – Park District is recognized as a brand committed to providing visitors with exciting and creative recreational experiences. To achieve this, it offers an array of recreational opportunities and is invested in ensuring its staff provides outstanding customer service.
The brand maintains high standards regarding the parks and recreational facilities under its care. These standards ensure that visitors access top-notch recreation when they visit.
The Challenge
The core of Tinley Park – Park District’s vision is to be the number one choice for people who want to enjoy recreational activities in their location. One way to achieve this goal was to have a functional, responsive, high-quality website.
The issue at the time was that Tinley Park – Park District’s website did not meet the required standards. Because of this, visitors found it difficult to navigate the website, among other challenges. These issues meant the website failed to represent the brand’s unique and forward-thinking initiatives. The challenge was to create a user-friendly, visually appealing, and informative website that would attract visitors and provide a seamless experience for residents.
Unlocking Tinley Park – Park District’s Digital Potential: How We Solved the Problem
At Kingdom Branding, we pride ourselves on helping brands that approach us to transform their visions into digital realities. As such, when Tinley Park – Park District approached us to revamp their website, we saw it as an opportunity to help unlock the brand’s digital potential.
Below is a list of processes we employed to solve the problem:
- Kick-Off & Discovery Calls: The journey began with kick-off and discovery calls. These sessions were important in helping both parties define the UI/UX strategy, gather requirements, understand the target audience, and identify key design elements. We documented website goals based on business objectives and user needs, ensuring alignment with the overall marketing and branding strategy.
- Brand/Style Guide: To maintain consistency, we developed a comprehensive brand and style guide. This guide captured Tinley Park – Park District’s unique brand identity and provided clear guidelines for a consistent visual representation across the website.
- Wireframes: We crafted three professionally designed and customized wireframes for the homepage and twelve for the inner pages. These wireframes provided an intuitive navigation structure to ensure a seamless user experience.
- WP Engine Server Environment: To support the new website, we provisioned a reliable and high-performance WP Engine server environment. This setup ensured optimal speed, security, and scalability. Additionally, we configured a staging/development server environment, allowing for safe testing and changes before deployment to the live site.
- Home Page Development: The homepage, being the face of the website, was designed to be visually appealing and engaging. We included interactive features like sliders, call-to-action buttons, and engaging content sections. These elements not only enhanced user experience but also drove conversions.
Enhancing Tinley Park – Park District’s Physical Branding
Our work with Tinley Park – Park District wasn’t limited to digital branding. We had the exciting opportunity to collaborate with the brand to enhance its physical branding.
Below are the services we provided:
- Window Cling/Stickers Design
- Leave-behind Flyer/Table Stand Design
- A Frame Design
Conclusion
Our collaboration with Tinley Park – Park District resulted in a website that truly reflects its vibrant community and physical branding that clearly communicates the brand’s message to its audience. This post has told the story of how we helped Tinley Park – Park District unlock its digital potential.
At Kingdom Branding, we understand the power of a strong digital presence. If you want to elevate your brand and create an impactful online experience, let’s partner together. Book a discovery session today, and let Kingdom Branding handle your digital branding processes and operations.
