design

Disruptive Innovation A few weeks ago, we explored how disruptive innovation and digital cameras have changed the industry. Disruptive innovation is defined as a new product or service that has challenged incumbent businesses by finding a better solution that meets modern requirements, unarticulated needs, or existing market needs. However, disruptive innovation creates new market demand

Every day there is someone out there with an idea: a crockpot, selfie-stick, wireless vacuum, etc. Many inventions are designed to solve a problem for a consumer. It could be that a single mom was looking for a way to have dinner on the table for her kids while working a double shift, a family