Blog
A Brand To Be Reckoned With
Brand Consciousness, The Naked Truth. “The only way to own markets is to own market dominant brands.” ― Ralph Wright Brand consciousness gives products and
Blog
Less is More or Is It?
“Minimalism is really about the reassessment of priorities so that you can remove unnecessary things from your life; get rid of things like possessions, activities,
Design
Think Small: The Origin of the Minimalist Movement
In recent years, “minimalism” has been a buzzword amongst millennials to describe a simple way of living with only the necessary material items. The definition
Blog
How Airbnb Disrupted the Hospitality Industry
Disruptive Innovation A few weeks ago, we explored how disruptive innovation and digital cameras have changed the industry. Disruptive innovation is defined as a new