Some small business owners are not aware of the powerful tool social media offers. Some people use it as an entertaining platform, while others use it to educate themselves.
As a small business owner, you can use social media as a means of leveraging and potentially generating leads. When people come in contact with your brand, they want to know that you are legitimate. There’s so much false information on the internet, and people are just looking for some form of authenticity.
It even works in human interaction. Who would you believe? A random person who tells you a product/service is really good, or a friend who tells you a product/service is really good. Huge brands have used this to build a niche and reach their customers where they are at. Companies like Nike and Wendy’s have really used this as a way of building their customer base.
The internet has opened itself to both the good, the bad and the ugly. It’s not just enough to offer cool products, enhance customer satisfaction, and retention by building meaningful relationships.
If you are a small business owner looking to expand, this may prove to be really helpful to you.
Here are a few tips on how to boost your customer engagement:
Write down your plans:
Everything that ever proved successful started with a plan. What are your social media engagement strategies? Have you written down your marketing plan? If I want to get 1000 followers on my Instagram business page, I need to define a few things. I need to clearly articulate my brand message. I need to define the reach of my target audience, the frequency of my posts, the quality of my content, the type of business offerings, etc. I can create this plan by getting a list of relevant industry leaders and making an analysis of what they do to push their brands forward.
Personalize your information:
It’s a two-way line of communication and people want to see a face to the brand. It reassures them that whatever they’re investing in is legitimate and not a possible scam. People place their trust in brands that have faces behind them. It is even a plus if you post videos of your process, places you go to that inspire you, or just funny videos about yourself (live video feed). If you can laugh at yourself, you develop a form of endearment. You can do giveaways once in a while and put a smile on someone else’s face. Develop a reward for customer loyalty.
Produce good content:
Don’t mistake quantity for quality. Stay relevant. Solve the current problems you find around you. Move with the trends only when you that trend as a means of exposing your brand. What are the trending hashtags or topics in your industry?
Post content that arouses strong emotions, whether it be videos or pictures. You can post funny or light-hearted content or things that inspire others. There is a study that depicts awe-inspiring and entertaining content as being the most engaging on social media platforms. You want to post things that would get people talking and interacting with your brand. If you have an idea of a new product, pitch it to your audience, and ask people for feedback. Ask them what they genuinely think. Some designers may say, “I’m working on three concepts, I like the third one, but which is your favorite?” You may be surprised at the number of responses you get. It’s free market research and feedback.
Consistency is key:
You want to post content daily that way, people don’t assume you are a bot. There is an added incentive. Social networks like Facebook and Instagram reward you if you are an active user. As you post and get more involved in the social media platforms, the algorithms are set to give you more exposure. Each network has its own means of customer engagement. Networks like LinkedIn and Facebook give more priority to people posting video content. Social networks literally create networks. So, if you engage with A, B, and C’s content, you’ll definitely have your content going into their feed. This can be very helpful in assisting organic growth in your business.
Be social on social media:
Talk with them, don’t talk at them. You’ve probably heard this a lot, but this is really essential as a business owner. You have to build a relationship with your customers. What are their likes and dislikes? What gets them ticking? What are they passionate about? Keep the conversation going. When you build a level of trust within your customer base, it wouldn’t be hard for you to bring out a new product line and have people pre-ordering.
So, if you want more people looking at your brand offers, post more, and become an active user. Here’s a social media hack, if you are going to keep your content relevant for a while. When people comment on your post, wait till you think the lifespan of your post has died. Then, start placing your comments right after. That way, you increase the lifespan of your post, and you get people interacting with your content for a longer time.
Gauging the engagement:
Social media platforms have revolutionized the means of human interaction. We have even gotten to a point where there is a need to make digital platforms interactive. Customer engagement is an investment. It may take time for people to finally notice your brand, but you have to maintain that level of consistency. Most, if not all, social media platforms have made it easy for you to track and measure your ROI. Facebook measures reach and engagement. You can see the number of likes and followers you’ve generated. If you have a business account on Instagram, you can see your likes, comments, reach, views, mentions, the number of people who shared or saved your post, etc. Take advantage of the free exposure.
Social media can be daunting, but it’s definitely rewarding.
I hope these tips help.