Anything monolithic will eventually become monotonous and devoid of any creativity or imagination. It will also become distant from its audience and reinforce age-old hierarchies. That’s why there’s an increasing need for a worldly perspective in design.
The need for a worldly perspective in design
Here’s why every company and brand needs to incorporate a global perspective in its design.
- Audiences want it: When design reflects the identities and aspirations of its diverse audiences, it will resonate better with them. They will feel that the company understands them, making it easier for them to buy into the brand’s unique offerings.
- More imaginative designs: Instead of the conventional narratives limited by country, language, or ethnicity, a worldly perspective can bring about inclusive designs. These will not just be more diverse but also more creative.
- It can be the differentiator: A global perspective rooted in inclusivity and openness can be the differentiator that sets a brand apart from its competitors. Product attributes and their communication mirror each other, giving brands an edge over others.
- Incorporates global insights: When you integrate different sensibilities from designers worldwide, you will create narratives welcoming multiple audiences into your ecosystem. This is another way in which you can build a global brand.
- Little need for iterations: With a diverse and inclusive design, companies won’t have to change their brand identity repeatedly. With a worldly design, you can seamlessly integrate more ideas. This also makes your brand more vibrant and agile as opposed to being staid.
Why inclusive and diverse design can set companies and creative individuals apart
Consumers want brands that are in alignment with the more significant social, political, and environmental issues of the time. Any company that refuses to accept these will be seen as outdated and arrogant.
In other words, companies without an inclusive and diverse design are seen as part of the problems plaguing the system.
Secondly, design is one of the first elements – if not the first – that customers notice about a brand. Product attributes and functional uniqueness are secondary in generating awareness, likability, and intent to purchase. With an inclusive design, you can create a favorable, modern, empathetic, and positive first impression.
The third reason is that with a diverse design theme, a brand will be seen as one that listens to its current and potential customers. Instead of a top-down approach, this generates more equity and equality for all stakeholders.
Design examples and trends from around the world informed by individual designers’ experience
With a worldly design in brand architecture, you give more space to designers from around the world who are shaped by their unique experiences. Different designers approach the same subject from different vantage points to create varying but compelling art pieces.
The same brief gets interpreted in different ways when you have individual designers with different sociocultural backgrounds.
The message remains the same. But instead of a limiting idea, now you have more exciting interpretations that encourage the viewer to take the same course of action.
A more diverse set of designers can also bring varied tonality to a message. This is important since the same tone and manner can make any message seem redundant.
How to embrace worldly and cosmopolitan ideals in design
- Hire from diverse groups: Looking beyond the conventional sets can bring into your fold designers with different aesthetic senses. This makes your organization more diverse and empowers it with a cosmopolitan and international artistic appeal.
- Make it more accessible: Do your design elements welcome outside groups? Or are they limiting their access? View your brand design from the point of view of people you may not have previously considered as your audience and make it more accessible.
- Be bold in your outreach: To have a worldly design, you need to be an agent of change. You have to courageously take a stand on issues that matter to your consumers. Create momentum through your design.
In short
Audiences now demand inclusivity and diversity in the brands they buy, and one of the fundamental ways to deliver it is through your design at Kingdom Branding. We specialize in creating inclusive, diverse, and welcoming brand architecture across touchpoints.
With a unique cosmopolitan understanding and an all-embracing outlook, we build brands that appeal to a cross-section of consumers. Contact us to know how we can deliver such a positive, vibrant, and worldly ecosystem for your brand through design.
