Partnering with Known to revamp its website to improve user experience and convey its mission and vision messages with improved clarity.
One key ingredient to any brand’s success in today’s world is having a strong digital presence. However, having a website or social media presence is not enough. It is imperative that you continually upgrade your social media strategies and website to stay ahead of the curve. Known understood this and knew they needed to improve their website’s quality if they would make any significant impact online.
Kingdom Branding, an outfit dedicated to assisting brands in improving their marketing and branding, took on this challenge. The goal was to revamp Known’s website to be visually appealing, highly functional, and optimized for search engines. This case study takes you through the step-by-step process from the initial concept to the successful launch of Known’s revamped website.
Known: The Client, The Challenge, The Partnership
Known is a financial services firm that partners with founders, families, non-profits, and other asset holders to manage and structure capital, focusing on achieving long-term racial, social, and climate impact alongside competitive returns.
To better align with its marketing goals, Known recognized the need for a website that reflected its vision and elevated the user experience. Hale Design took on the challenge of crafting a new UX and collaborated with Kingdom Branding to develop a website that embodies Known’s brand values and aspirations.
Known Website Revamp: Improvement Goals
For a brand like Known, a website presents visitors with a first impression. Remember, you never have a second chance to make a first impression, so you have to make it count. Given the state of this brand’s website, it must have been difficult to convince potential customers to invest or patronize.
A few issues that potential visitors experienced on Known’s website include:
- Outdated Design.
- Poor User Experience.
- Lack of Mobile Optimization.
- Slow Loading Times.
- Inadequate SEO.
- Content Limitations.
To fix these challenges and revamp Known’s website, Kingdom Branding and Hale Design entered a partnership. Some of the goals of this website revamp included:
- Modernize Design: Create a visually appealing, cohesive design that aligns with the brand’s identity and engages visitors.
- Enhance User Experience: Develop an intuitive navigation structure to improve ease of use and reduce bounce rates.
- Mobile Optimization: Ensure the website is fully responsive, providing a seamless experience across all mobile devices.
- Improve Performance: Optimize the website for faster loading times, enhancing user satisfaction and retention.
- Implement SEO Best Practices: Optimize the website for search engines to increase organic traffic and improve visibility.
- Expand Content: Add more pages and sections to provide detailed information about the brand’s services, driving engagement and conversions.
Achieving these goals would help transform Known’s website into a formidable tool for attracting and retaining visitors. The website would become instrumental in facilitating the brand’s success and growth.
The Turnaround: Improving Known’s Website
Kingdom Branding and Hale Design embarked on a mission to transform Known’s website into a dynamic, user-friendly, and visually appealing digital platform. Our team, in tandem with Hale Design’s team, worked hard to provide comprehensive website development services, including everything from initial design concepts to the final launch, ensuring a seamless and efficient process.
We began with in-depth consultations to understand Known’s vision, brand identity, and specific requirements. Our experts crafted custom WordPress themes that aligned perfectly with the brand’s aesthetics and functionality needs. The development phase involved creating a robust and scalable website architecture, integrating essential plugins, and ensuring optimal performance. Every detail was meticulously planned and executed to deliver a top-notch website that exceeded expectations.
The website revamp process was split into two main stages. Below is a summary of each of these stages and the services provided under each:
WordPress Website Development
- Creating 10 pages of content.
- Mobile-responsive WordPress Development.
Basic SEO Set-up
- Wrote tags and meta descriptions for each page.
- OpenGraph thumbnail design.
- Site speed and performance optimizations.
- Set up Social Share.
- Submit XML sitemap to Google Search Console.
- Google tag manager integration.
- Schema setup.
Both sets of services were carried out at a one-time fee. This fee structure allowed the brand to budget effectively so they could invest confidently in their website revamp.
The Sister Website: Known Financial
Known needed a service-focused website developed to the same standard as its parent website. With Hale Design taking on the design challenge, Kingdom Branding focused on bringing the design to full development and deployment. Together, we worked to set up Known Financial. The goal was simple: create a website for Known Financial that allows the subsidiary to achieve its goals.
Below is a summary of the services provided:
- WordPress Website Development: This involved creating 12 web pages, including the home page, about page, team page, careers page, contact page, and insight page, to mention a few.
- Mobile-responsive WordPress development.
We did all of these at a one-time fee. Through this structure, it was easy for the client to plan the payment for the services offered.
Conclusion
Revamping Known’s website was a remarkable journey that saw Kingdom Branding improve the brand’s website to achieve its goals and support its mission and vision. This transformation enhanced the user experience and significantly improved the website’s performance, mobile responsiveness, and search engine visibility. Ready to elevate your brand’s digital presence? Partner with Kingdom Branding today, and let’s transform your website into a powerful tool for success. Click here to learn more about our services and start your journey.
