A story of Kingdom Branding’s comprehensive brand elevation strategy for Children’s Research Triangle.
In this post, we share how we partnered with Children’s Research Triangle (CRT) to engineer a comprehensive brand elevation to strengthen their message and delivery.
We exist in a digital world driven by technology. As such, it is essential for organizations, whether or not they are set up for profit, to invest in building a strong digital presence. Having a top-notch online presence speaks volumes about your organization. One of our goals is to ensure that organizations that partner with us have the best quality digital presence.
Kingdom Branding is in the business of helping brands solve their branding and marketing problems. We work in partnership with our clients to give life to their visions and achieve their desired marketing goals. Kingdom Branding partnered with Children’s Research Triangle (CRT) to transform its digital presence, amplify its mission, and drive meaningful engagement. Our collaborative effort yielded a robust brand elevation strategy, encompassing video production, design expertise, and website development.
Meet the Client
Children’s Research Triangle is a non-profit that seeks to provide equal access to an array of research-driven behavioral health services and training. Through its resources, CRT intends to support the well-being and development of children and youth so that they can attain their full potential.
The vision is a future in which children can access excellent behavioral health services regardless of race or societal status. These services will help them become more resilient so they can thrive as key members of society.
The Challenge: Elevating the Brand
Having a top-notch digital presence is crucial for a non-profit like Children’s Research Triangle. It allows such organizations to effectively reach, engage, and serve the people based on their mission and vision statements. CRT had a major constraint here. Its outdated website and disjointed visual identity hindered its ability to communicate its life-changing work effectively, engage supporters, and drive donations.
To solve this problem, we had to offer three key services, each designed to provide solutions suited to CRT’s peculiar needs. Below, we discuss each of these services and how they helped transform CRT’s digital rebrand.
Video Services
Nonprofits like Children’s Research Triangle find video marketing crucial to engaging with their target audiences. From conveying the impact of donations to raising awareness about social causes and building emotional connections with viewers, video marketing comes in handy for these organizations. This is why we were keen to help CRT completely transform the quality of their videos.
Kingdom Branding’s video team captured the essence of CRT’s mission through:
- Video Capture: Authentic and heartfelt storytelling through capturing high-quality footage.
- Video Production: Working with footage to create compelling, professionally crafted videos to showcase the organization’s impact.
These videos now play a pivotal role in CRT’s marketing strategy, presenting various benefits.
Design Services
Effective design plays a crucial role in how organizations like CRT capture the attention of their target audiences. Through compelling graphics, they can create an emotional connection with their audience to inspire specific actions. We at Kingdom Branding understand this, and our team worked with CRT to ensure that high-quality visuals were created to satisfy an array of demands.
Some of the solutions our design experts provided include:
- Gala Invitation and Reply Card Design: Elegant, sophisticated designs setting the tone for CRT’s flagship event.
- Save the Date Postcard: Eye-catching, informative designs generating excitement.
- Gala Web Banner Design: Engaging, dynamic banners promoting the event.
- Poster: Compelling, high-impact visual storytelling.
- Social Media Assets: Consistent, recognizable branding across platforms.
- Program Book Design: Comprehensive, visually stunning event guides.
- CRT Card Design: Professional, memorable business cards.
- Camp Soar: Created a more appealing logo that resonated with the brand’s message.
Website Development
Prior to the commencement of this project, CRT’s website had an array of issues. While well-intentioned, it struggled to deliver the right message as it experienced different issues. Below are the main pain points of this client with respect to their website:
- Outdated technology: The Children’s Research Triangle’s website lagged behind modern standards. Because of this, user experience and search engine optimization were hampered greatly.
- Cluttered navigation: The website’s information architecture was quite convoluted. This obscured vital information, making it difficult for visitors to draw information from the website properly.
- Mobile inaccessibility: Websites are expected to be responsive on different screens to be considered efficient and effective. Sadly, CRT’s website was non-mobile-friendly at the time of initial contact. As a result, a significant portion of potential supporters were alienated.
Children’s Research Triangle knew that its website needed urgent transformation. As such, the organization sought a digital marketing partner to revitalize it. Upon reaching out to Kingdom Branding, we responded, poised to leverage our expertise to revamp CRT’s website.
Our team embarked on a comprehensive overhaul of Children’s Research Triangle’s website. To satisfy each pain point and solve the challenges previously identified, our team did the following:
- Website development: Our team designed and developed a responsive, user-friendly website showcasing CRT’s mission, programs, and impact.
- Website Video Production: We crafted compelling video narratives highlighting CRT’s success stories and testimonials.
- Annual Gala Branding: Our experts created a cohesive visual identity for CRT’s flagship event, the “Heroes of our Hearts Gala.” The event will take place in November 2024. We also created an attractive webpage to convey information about the event.
Conclusion
By working closely with CRT, we understood their vision, goals, and pain points. This helped us develop tailored solutions to address the challenges they previously faced before contacting Kingdom Branding. Through the solutions we developed, we have helped Children’s Research Triangle ensure seamless integration of their website and new framework with existing information.
