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7 Effective Small Business Social Media Tips to Grow Your Brand

How to Optimize Sales and Scale Your Brand with Social Media Marketing Small business owners (SBOs) are seeking ways to elevate their voice above the crowd – and social media advertising is proven to increase customer engagement. Recent studies show that information overload has decreased attention spans globally. And Forbes tells us that average consumers …

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Made By Design: What You Should Know About Addictive Interfaces

Technology companies such as Facebook and Instagram have come under fire for their addictive interfaces in recent years. Critics argue that these companies use design tricks to keep users hooked on their platforms, often without their knowledge. While there is truth to this criticism, it’s essential to understand the history and trajectory of these companies …

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Past, Present, & Future: 5 Black Designers You Should Know About & Their Design Impact

The design industry is constantly seeking fresh ideas and talent. The question is, are diasporic designers included in the search? Diversity and inclusivity in design influence attitudes, standards, and consumption, which then influences culture and economic power. In honor of the need for a diverse representation of designers, we created this list of Black influential …

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5 Marketing Strategies to Stand Out this Holiday Season

It’s no secret that consumers spend more during the holiday season. Brands and companies hurry to catch the wave of the festive season as shoppers are on the lookout for new deals and new product launches. Shoppers save up for Black Friday and Cyber Monday sales, and as years come to an end, so does …

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How to Tackle the Mountain: Solution-Focused Effective Problem Solving

No matter your industry, profession, or position, in our day-to-day we can be faced with mountains. Whether your metaphorical mountain is a flat tire on the way home from work, navigating a difficult conversation, or tackling something greater like the climate crisis or the gender pay gap, problem-solving is essential. For any country, corporation, or …

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A Brand To Be Reckoned With

Brand Consciousness, The Naked Truth. “The only way to own markets is to own market dominant brands.” ― Ralph Wright Brand consciousness gives products and services human-like souls so brand-conscious consumers can express their essence. Dominant brands live and breathe brand consciousness. Brand-conscious customers already exist. They find pleasure in making purchases that are related …

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How Airbnb Disrupted the Hospitality Industry

Disruptive Innovation A few weeks ago, we explored how disruptive innovation and digital cameras have changed the industry. Disruptive innovation is defined as a new product or service that has challenged incumbent businesses by finding a better solution that meets modern requirements, unarticulated needs, or existing market needs. However, disruptive innovation creates new market demand …

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