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Past, Present, & Future: 5 Black Designers You Should Know About & Their Design Impact

The design industry is constantly seeking fresh ideas and talent. The question is, are diasporic designers included in the search? Diversity and inclusivity in design influence attitudes, standards, and consumption, which then influences culture and economic power. In honor of the need for a diverse representation of designers, we created this list of Black influential …

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5 Marketing Strategies to Stand Out this Holiday Season

It’s no secret that consumers spend more during the holiday season. Brands and companies hurry to catch the wave of the festive season as shoppers are on the lookout for new deals and new product launches. Shoppers save up for Black Friday and Cyber Monday sales, and as years come to an end, so does …

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How to Tackle the Mountain: Solution-Focused Effective Problem Solving

No matter your industry, profession, or position, in our day-to-day we can be faced with mountains. Whether your metaphorical mountain is a flat tire on the way home from work, navigating a difficult conversation, or tackling something greater like the climate crisis or the gender pay gap, problem-solving is essential. For any country, corporation, or …

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A Brand To Be Reckoned With

Brand Consciousness, The Naked Truth. “The only way to own markets is to own market dominant brands.” ― Ralph Wright Brand consciousness gives products and services human-like souls so brand-conscious consumers can express their essence. Dominant brands live and breathe brand consciousness. Brand-conscious customers already exist. They find pleasure in making purchases that are related …

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How Airbnb Disrupted the Hospitality Industry

Disruptive Innovation A few weeks ago, we explored how disruptive innovation and digital cameras have changed the industry. Disruptive innovation is defined as a new product or service that has challenged incumbent businesses by finding a better solution that meets modern requirements, unarticulated needs, or existing market needs. However, disruptive innovation creates new market demand …

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Creative Democracy

As an ideology, democracy gives all people a voice. It also provides space for people to express themselves freely, whether they agree or disagree, which can, in turn, empower people into activism. Democracy involves two contrasting visions of how the social and the political are intertwined to make essential decisions in their country or community. …

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