kingdombrandingsupport

All small businesses start as a daydream. You may want to be your own boss or were passionate about a specific product or service you wanted to bring into the world. But turning that daydream into reality is often more complicated than it looks, and many small businesses fail within the first few years. One […]

To paraphrase Ken Blanchard, influence is one of the keys to success. And for influence to be effective, it requires a solid emotional connection between yourself and others. Anyone who has mastered the art of influence is adept at language persuasion and tapping into others’ emotions to drive their feelings. Nevertheless, this begs the obvious

There is a reason why superhero origin stories are so loved all over the world. They are fantastic and powerful and intrigue us to want these superpowers. Human beings thrive on emotional intimacy, and origin stories make them emotionally invested. The hero always saves the day. Brand origin stories are no different. At the same

Gendered marketing is easy to spot. In its simplest form, it is like selling pink clothing exclusively to girls and blue clothing just for boys. Look deeper, and you’ll find other examples, like the pink razors for shaving for women may cost nearly twice as much as the identical product in blue marketed for men.

There’s a growing awareness that the old ways of doing things won’t work anymore. This has been felt across domains, from politics to media to business. Business leadership is an area where there’s an increasing focus on the need to change the traditional paradigm. Before getting into the old power frameworks and their limitations, we

Anything monolithic will eventually become monotonous and devoid of any creativity or imagination. It will also become distant from its audience and reinforce age-old hierarchies. That’s why there’s an increasing need for a worldly perspective in design. The need for a worldly perspective in design  Here’s why every company and brand needs to incorporate a

The latest data shows that 4.55 billion people worldwide are active on social media, and 84 percent of Americans use social media at least once per week. Think about how much more successful your business could be if you reached just a tiny portion of these people with your social media content. With increased social

Storytelling can increase brand conversions by up to 30 percent! Furthermore, 62 percent of business-to-business (B2B) marketers say storytelling is an effective content marketing tactic. Why does storytelling produce great results? Sharing your brand’s story makes people want to learn about your business and what you sell. Communicating your brand’s story separates you from the

As a creative branding agency, Kingdom Branding knows the importance of a strong and cohesive brand identity. This includes the visual elements of a brand, such as a logo and color palette, and the website’s user experience. In this article, we’ll take a look at some of our recent Shopify case studies and how we

eCommerce’s dynamic, an ever-changing landscape can be thrilling and overwhelming for small business owners. Becoming your own boss is a huge accomplishment, but you must figure out how to make your business stand out in a crowded marketplace.  Most often, small business owners get so excited about owning their own business that they need to