How to Optimize Sales and Scale Your Brand with Social Media Marketing
Small business owners (SBOs) are seeking ways to elevate their voice above the crowd – and social media advertising is proven to increase customer engagement. Recent studies show that information overload has decreased attention spans globally. And Forbes tells us that average consumers can be exposed to up to 10,000 ads per day.
In this over-saturated marketplace, small business owners seek real solutions to scale their brands and sustain growth. Social media helps to “humanize your brand, making it easy for clients to identify with you.” And since internet users spend 144 minutes daily on social media and messaging, that’s a market small business owners can’t afford to ignore.
What Makes Social Media Unique?
Social media marketing is an inexpensive, personal way to reach customers. Creating quality content encourages sharing, which expands your reach. While positive social media interactions enhance credibility and emotional connection, leading to customer loyalty.
And customer loyalty leads to sales, with 66% of consumers shopping at their favorite retailer and 44% purchasing gifts based on brand loyalty.
7 Simple Steps to Success
Step 1 – Understanding Branding
For SBOs, authentic, wise social media marketing is critical to a strong and sustainable brand.
Step 2 – Identify and Quantify
Identify your target audience. Different platforms appeal to different demographics. For example, roughly 31% of Instagram users are aged 25-34 years. Find out where your customers like to hang out – and target those sites.
Step 3 – Two Vital Questions
Ask two vital questions.
- What problem are you trying to solve for your customers?
- How do you plan to solve it?
By answering those questions, you can identify the right sort of content. Don’t be afraid to ask for guidance from professionals who can help you assess and strategize your goals.
Step 4 – Consistent Quality
Posting consistent, quality, and engaging content lets you reap the benefits of engagement.
Drill down and identify the best times and days to post. Always have quality content organized for days when you’re too busy to create.
You may ask how you’ll find the time when you’re already busy running your business.? Social media expertise from Kingdom Branding offers results-driven social media management to support brand growth.
Step 5 – Hashtag Heaven
Don’t neglect hashtags.
Specific – not generic – hashtags strategically placed in every post allow your brand to be linked to trends and help new followers to find you.
Ask an expert if you’re unsure of the best, most relevant hashtags.
Step 6. Think Visuals
Strong visual content drives engagement.
Users are three times more likely to engage with tweets offering visuals, and Facebook posts with images receive 53% more likes.
On-brand visuals which consistently satisfy will increase audience engagement. And nearly three-quarters of consumers prefer video to text, so consider eye-catching video ads for a bold, compelling message.
Consumers also often share videos they love – and as we mentioned, share-worthy posts boost your reach.
Step 7. Reciprocate and Learn
Social media advertising gives you insight into customer considerations; you can connect with leads and improve your brand with every engagement.
Be authentic but cautious with reviews. As Forbes explains: “Consistently responding to reviews communicates you value engaging with customers and delivering quality experiences.” So ignoring poor reviews is worse. Proactive in resolving issues. Customers can be convinced to return if they receive a great response.
All of which go to building a solid brand. Engage with sincerity – but as though customer opinions matter to you because they should.
Social media is not a fad. It’s not going away, and it’s where your potential leads to sharing information and opinions.
With a tailored marketing package from Kingdom Branding, SBOs can leverage social media to boost brands, maximize customer engagement and increase sales.
Our expert team uses the powerful social media marketing tool to help SBOs build the customer base they deserve and future-proof their success.
With the combined expertise of Kingdom Branding and your business acumen, together we can watch your business soar.